The Challenge
TechGlobal Ltd, a leading mobile app development company, was struggling with their localisation process for their flagship productivity app. With expansion into 12 new markets on the horizon, their manual translation workflow was becoming a significant bottleneck.
Key Pain Points
- Lengthy approval chains: Each translation required multiple email exchanges and manual reviews
- Inconsistent quality: Without standardised processes, translation quality varied significantly between projects
- Resource intensive: Project managers spent 60% of their time on administrative tasks rather than strategic work
- Missed deadlines: Manual coordination led to frequent delays and disappointed stakeholders
"We were drowning in spreadsheets and email chains. Our team was spending more time managing the process than actually translating content."
— Sarah Mitchell, Localisation Manager
The Solution
After evaluating several localisation platforms, TechGlobal chose Dragomano for its comprehensive automation capabilities and intuitive workflow management.
Implementation Strategy
Phase 1: Foundation Setup (Week 1-2)
- Migrated existing translation memories and glossaries
- Configured automated workflow templates
- Set up quality assurance checkpoints
- Onboarded the localisation team
Phase 2: Process Optimisation (Week 3-4)
- Implemented automated notifications and deadline tracking
- Established reviewer assignment rules
- Configured quality scoring metrics
- Integrated with existing project management tools
Phase 3: Advanced Automation (Week 5-6)
- Set up AI-powered pre-translation
- Implemented automated quality checks
- Configured custom reporting dashboards
- Established continuous improvement processes
Key Features Implemented
- Automated Workflow Management: Eliminated manual task assignment and progress tracking
- Quality Assurance Framework: Built-in checks for terminology consistency and linguistic quality
- Real-time Collaboration: Streamlined communication between translators, reviewers, and project managers
- Comprehensive Reporting: Detailed analytics on project performance and resource utilisation
The Results
The transformation was remarkable. Within six weeks of implementation, TechGlobal saw significant improvements across all key metrics.
Quantifiable Improvements
Delivery Speed
- Average project completion time reduced from 6 weeks to 2.1 weeks
- 65% faster time-to-market for new feature releases
- 90% of projects now delivered on or ahead of schedule
Quality Enhancement
- Translation quality scores improved from 7.2/10 to 9.1/10
- 85% reduction in post-delivery revision requests
- 95% consistency in terminology usage across all languages
Cost Efficiency
- €50,000 annual savings in project management overhead
- 40% reduction in external vendor costs
- 3x improvement in team productivity
Team Satisfaction
- 90% of team members report improved job satisfaction
- 75% reduction in overtime work
- Significant decrease in stress-related absences
Strategic Impact
Beyond operational improvements, Dragomano enabled TechGlobal to pursue more ambitious international expansion plans. The company successfully launched in 8 additional markets within the first year, directly attributing this capability to their streamlined localisation process.
Key Success Factors
Several factors contributed to TechGlobal's exceptional results:
- Executive Buy-in: Leadership commitment ensured smooth adoption across all departments
- Comprehensive Training: All team members received thorough training on the new platform
- Gradual Rollout: Phased implementation allowed for adjustments and optimisation
- Continuous Improvement: Regular review sessions identified further optimisation opportunities
Looking Forward
With their localisation workflow now optimised, TechGlobal is exploring advanced features including:
- AI-powered content adaptation for cultural nuances
- Automated market research integration
- Real-time user feedback incorporation
- Predictive analytics for market entry timing
Sarah's Advice for Other Companies
"Don't underestimate the transformation that proper tooling can bring. We went from dreading localisation projects to seeing them as competitive advantages. The key is choosing a platform that grows with your needs and provides the automation necessary to scale efficiently."
Ready to transform your localisation workflow like TechGlobal? Contact our team to discuss how Dragomano can accelerate your international expansion.